Hadid, contraste de formas elegantes

Hadid tecnne

Sede de la CMA CMG, Zaha Hadid

La torre diseñada por Zaha Hadid para Marsella se formula como un elemento destinado a jerarquizar la imagen de empresa. El edificio de 33 pisos es el más alto de Marsella, rasgo que en aplicación a las características del sitio no resulta un mérito. El diseño resuelve con mesura el programa funcional sin proponer una mejora sustancial sobre el heterogéneo espacio urbano adyacente.

CMA CGM Group es una empresa de transporte de contenedores. El edificio de la sede de la compañía forma parte del plan urbano para la renovación del sitio. Fue diseñada con la intención de generar una imagen icónica desde el mar. De manera contradictoria a la idea de revitalización urbana, el edificio establece un corte visual a la relación de la ciudad con el mar.

Se instituye como un prisma de formas elegantes tratado con austeras líneas ondulantes características de los diseños de Zaha Hadid, sin las exageraciones formales de sus últimas obras. Adopta una planta en forma de rombo aplanado con los vértices externos recortados. Una fachada modulada contiene una piel de vidrio polarizado que se abre en su centro. Este vidrio oscurecido genera un efecto ilusorio de ensanchamiento del volumen, circunstancia que en realidad sólo sucede en la base.

A nivel de calle la propuesta carece de sutileza. Una excesiva altura y la falta de articulación entre la torre y la vereda, generan un fuerte contraste en un espacio urbano demasiado heterogéneo. La idea de renovación del perfil urbano pensada desde el mar es acertada. Hacia dentro, la escala del edificio termina promoviendo lo contrario. Dos maneras de evolución que podrían ser compatibles en un mismo diseño, pero en este caso no lo son.

Marcelo Gardinetti, 2013©

The tower designed by Zaha Hadid for Marseille is formulated as an element destined to hierarchize the company’s image. The 33-storey building is the tallest in Marseille, a feature which, in application to the characteristics of the site, is not a merit. The design resolves the functional program with moderation without proposing a substantial improvement on the heterogeneous adjacent urban space. CMA CGM Group is a container transport company. The company’s headquarters building is part of the urban plan for the renovation of the site. It was designed with the intention of generating an iconic image from the sea. Contrary to the idea of urban revitalization, the building establishes a visual cut of the city’s relationship with the sea. It is instituted as a prism of elegant forms treated with austere undulating lines characteristic of Zaha Hadid’s designs, without the formal exaggerations of her latest works. It adopts a flattened rhombus shape with the external vertices cut out. A modulated façade contains a skin of tinted glass that opens in its centre. This darkened glass generates an illusory effect of widening the volume, a circumstance that in reality only occurs at the base. At street level the proposal lacks subtlety. An excessive height and the lack of articulation between the tower and the pavement generate a strong contrast in an urban space that is too heterogeneous. The idea of renewing the urban profile thought from the sea is right. Inwardly, the scale of the building ends up promoting the opposite. Two ways of evolution that could be compatible in the same design, but in this case they are not.

Fotografías: ©Hufton + Crow

TECNNE  |  Arquitectura + contextos


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