Cinepolis, exaltación del equilibrio

KMD cinepolis tecne

Cinépolis, KMD Architects

El proyecto para la nueva sede de Cinepolis, el mayor operador cinematográfico en México, fué seleccionado en concurso público. La obra de 7.000 m2 está localizada en las afueras de Morelia, capital del estado de Michoacán de Ocampo, ciudad que tiene un centro histórico declarado en 1991 por la UNESCO Patrimonio Cultural de la Humanidad. En medio de un exclusivo entorno natural, dos volúmenes de baja altura y gran longitud se disponen perpendicularmente, uno por encima del otro, dando forma a una combinación de diseño y técnica particular, manifestada en un voladizo del cuerpo superior de casi 40 metros. El carácter escultórico de la composición convierte al edificio de Cinepolis en elemento icónico y referencial del sitio.

El programa se compone mayoritariamente de oficinas que se distribuyen  a lo largo de los cuatro pisos, complementado por lugares de servicios, salas de estar para los empleados y un bar. La disposición de los volúmenes permite obtener amplias superficies transparentes, confiriendo a cada nivel una óptima iluminación y ventilación natural. Los cerramientos verticales están construidos en perfiles conformados de aluminio con cristales recubiertos por una membrana aislante, que repele los rayos solares y permite reducir la transmisión de calor sin disminuir la intensidad de la iluminación natural. El edificio responde a las normas internacionales de eficiencia energética y protección del medio ambiente. El Edificio de Cinepolis es un diseño de formas austeras y composición arriesgada que revela una eficiente combinación entre la fase de proyecto y la etapa constructiva. El enorme voladizo del volumen superior es una prueba cabal de ello, aún a pesar que el mismo representa solo un formalismo sin ningún otro objetivo.

Marcelo Gardinetti, 2012©

The project for the new headquarters of Cinepolis, the largest film operator in Mexico, was selected in a public competition. The 7,000 m2 project is located on the outskirts of Morelia, capital of the state of Michoacán de Ocampo, a city that has a historic center declared a World Cultural Heritage site by UNESCO in 1991. In the midst of an exclusive natural environment, two low and long volumes are arranged perpendicularly, one above the other, giving shape to a combination of design and particular technique, manifested in an upper body cantilever of almost 40 meters. The sculptural character of the composition turns the Cinepolis building into an iconic and referential element of the site. The programme is mainly composed of offices distributed along the four floors, complemented by service areas, employee lounges and a bar. The layout of the volumes allows for large transparent surfaces, giving each level optimum natural lighting and ventilation. The vertical enclosures are made of aluminium profiles with glass covered by an insulating membrane that repels the sun’s rays and reduces heat transmission without reducing the intensity of natural lighting. The building meets international standards of energy efficiency and environmental protection. The Cinepolis Building is a design of austere forms and risky composition that reveals an efficient combination between the project phase and the construction stage. The enormous overhang of the upper volume is a clear proof of this, even though it represents only a formalism without any other objective.

Fotografías: ©Michael Calderwood

TECNNE  |  Arquitectura + contextos   


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