Contraste de formas elegantes

Sede de la CMA CMG, Zaha Hadid

Por Marcelo Gardinetti

Fotografía: Hufton + Crow

abril de 2013

Por Marcelo Gardinetti  |  abril de 2013

La torre diseñada por Zaha Hadid para Marsella se formula como un elemento destinado a jerarquizar la imagen de empresa. El edificio de 33 pisos es el más alto de Marsella, rasgo que en aplicación a las características del sitio no resulta un mérito. El diseño resuelve con mesura el programa funcional sin proponer una mejora sustancial sobre el heterogéneo espacio urbano adyacente.

ZAHA HADID

CMA CGM Group es una empresa de transporte de contenedores. El edificio de la sede de la compañía forma parte del plan urbano para la renovación del sitio. Fue diseñada con la intención de generar una imagen icónica desde el mar. De manera contradictoria a la idea de revitalización urbana, el edificio establece un corte visual a la relación de la ciudad con el mar.

Se instituye como un prisma de formas elegantes tratado con austeras líneas ondulantes características de los diseños de Zaha Hadid, sin las exageraciones formales de sus últimas obras. Adopta una planta en forma de rombo aplanado con los vértices externos recortados. Una fachada modulada contiene una piel de vidrio polarizado que se abre en su centro. Este vidrio oscurecido genera un efecto ilusorio de ensanchamiento del volumen, circunstancia que en realidad sólo sucede en la base.

A nivel de calle la propuesta carece de sutileza. Una excesiva altura y la falta de articulación entre la torre y la vereda, generan un fuerte contraste en un espacio urbano demasiado heterogéneo. La idea de renovación del perfil urbano pensada desde el mar es acertada. Hacia dentro, la escala del edificio termina promoviendo lo contrario. Dos maneras de evolución que podrían ser compatibles en un mismo diseño, pero en este caso no lo son.

Marcelo Gardinetti, 2013©

Fotografías: ©Hufton + Crow

TECNNE  |  Arquitectura + contextos

English version

The tower designed by Zaha Hadid for Marseille is formulated as a component to rank the company image. The 33-story building is the tallest in Marseille, a feature that pursuant to the characteristics of the city should be considered a demerit. The design addresses the functional program sparingly without proposing a substantial improvement over the heterogeneous urban space adjacent.

CMA CGM Group is a container shipping company. The company’s headquarters building is part of the urban plan for the renovation of the site. It was designed with the intention of creating an iconic image from the sea. Manner contradictory to the idea of urban renewal, the building provides a visual cut the city’s relationship with the sea.

Is established as a prism elegant shapes undulating lines treated with austere designs features Zaha Hadid, without the tortuous ways of his last works. Adopt a plant flattened diamond-shaped cut with external vertices. A modulated facade contains a polarized glass skin that opens in the middle. This obscured glass generates an illusory effect of widening the volume that only happens at the base.

At street level the proposal lacks subtlety. Excessive height does not propose any joint space on the sidewalk, creating a strong contrast in a heterogeneous urban space. The idea of renewal designed skyline from the sea is right. To within the scale of a building without a proposal on the street ends up being the opposite. Two ways of evolution which would be compatible in the same design, but in this case they are not.

Escrito en: Arquitectura
Autor: Marcelo Gardinetti
Fotografía: Hufton + Crow
Cite: Zaha Hadid, sede de la CMA CGM; Tecnne
Enlace corto: http://tecnne.com/?p=7937
Tags: , , , , , , , , , , ,

Los artículos de TECNNE se encuentran bajo la licencia Creative Comons | The articles of TECNNE are found under license Creative Comons

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